Key Takeaways
The Harris-Walz campaign has taken out biggest advertisement of the 2024 presidential race on the biggest video screen in the world. The Sphere in Vegas debuted its first political activation on its Exosphere on Tuesday, for the final week before Election Day.
A still from a Harris-Walz campaign ad running Tuesday through Election Day. (Image: Team Harris-Walz)Some may accuse the Sphere of choosing sides, but the only side it’s choosing is money. According to an agency pitch deck reviewed by KSNV-TV/Las Vegas, a one-week campaign on the 366 foot-tall digital screen cost $650,000 in September 2023. And that price has most likely increased since.
Pulsing for 90 seconds to the beat of Beyonce’s “Freedom,” the ad features the messages Vote For Opportunity, “When We Vote, We Win” and Vote For A New Way Forward spinning around the Exosphere before stopping on an image of Vice President Kamala Harris and the names “Harris-Walz.”
TMZ, which broke the story, has the video /]
Nevada is, of course, a swing state. And both Harris and former President Donald Trump in Las Vegas, the state s most populous region by a factor of 5.5.
Harris will speak at an undisclosed Las Vegas location between 5-9 p.m., while former President Trump will appear at Lee’s Family Forum in nearby Henderson, Nev. at 3:30 p.m.
But visuals on the Sphere ignore state borders. They reach millions of people worldwide especially Gen-Zers via TikTok. And most of the people who stare at the Sphere in person are visitors from other places.
Though this will be Harris’ first time on the Sphere, she’s also been in it. The vice president and her husband, Doug Emhoff, attended U2’s residency there on January 27, 2024.
